Spring 2014 in a charette-style 72 hours competition at Interaction 14 in Amsterdam sponsored by the Bill & Melinda Gates Foundation.

“Kevin Gaunt of the Umea Institute of Design in Sweden has been chosen as the winner of the student challenge. The challenge focuses on the design of the experience of the child health record, which is a critical component of current health information systems worldwide. This is also a key focus of the work done by the Bill and Melinda Gates Foundation.”
— Core77 Article

The Challenge

Over six million children under the age of 5 died last year; more than half of these deaths could have been prevented with existing interventions. The global public health community could save millions of lives in the coming years by gaining the trust of families and informing them about how to access effective information about healthcare and hygiene. But, health organizations remain challenged by how to reach remote populations with life-saving health information when these children or their parents do not speak their country’s national language or cannot read.

 
 
 
 

The Solution

The solution developed by Kevin Gaunt was to encourage word-of-mouth sharing of health information in a narrative form - similar to the communities’ own fables. After a person hears the story, they are given an amulet with a stone from the village and encouraged to retell the story when someone asks what the amulet means.

Kevin’s solution can scale quickly and brings health information into the community dialogue using people’s downtime. With the use of a pebble, strung on a necklace like an amulet, he tied an artifact to storytelling that would normally be of no value. It reinforces the memory of the information. With the use of a pebble he has created something meaningful from a commonly available natural object.
— Skye Gilbert, Bill and Melinda Gates Foundation
The student challenge ended with our final 4 minute presentation on stage. I remember being incredibly nervous while this photo was taken. Audience attendance far exceeded my imagination.

The student challenge ended with our final 4 minute presentation on stage. I remember being incredibly nervous while this photo was taken. Audience attendance far exceeded my imagination.

At the Interaction14 conference in Amsterdam we involved conference goes in our design process. The challenge chairs organised a special SDC Zoo area specifically for this. We all got excellent feedback from them and they helped us practise our pitches.

At the Interaction14 conference in Amsterdam we involved conference goes in our design process. The challenge chairs organised a special SDC Zoo area specifically for this. We all got excellent feedback from them and they helped us practise our pitches.

I tried to resort to visual aids as much as possible when explaining Maluba's story. This meant I ended up using much of the similar tools I proposed in my solution in order to get my concept across

I tried to resort to visual aids as much as possible when explaining Maluba's story. This meant I ended up using much of the similar tools I proposed in my solution in order to get my concept across

It was an amazing experience to have gotten the chance to take part in this competition. Most amazing of all were my fellow competitors: I  can only thank them again for making this whole experience collaborative rather than competitive.

It was an amazing experience to have gotten the chance to take part in this competition. Most amazing of all were my fellow competitors: I  can only thank them again for making this whole experience collaborative rather than competitive.

 
 
 

The Jury

  • Angel Anderson, VP / Experience Director, Crispin Porter + Bogusky
  • Miles Begin, Director of Design, Enterprise Growth, American Express
  • Peter Boersma, Interaction Design Director at Blast Radius
  • MJ Broadbent, Principal, MJ Broadbent Design
  • Wayne Coughlan, Cape Peninsula University of Technology
  • Bill DeRouchey, Design Studio Lead, GE Software
  • Dustin DiTommaso, Vice President Experience Design, Mad*Pow
  • Susan Dybbs, Managing Director of Interaction Design, Cooper
  • John Payne, Principal, Moment
  • Dianna Miller, Innovation Catalyst, Fidelity Investments [Jury Chair]
  • Chris Noessel, Managing Director, Cooper
  • Izac Ross, Interaction Designer, Cooper [Jury Chair]
  • Sudhindra V., Creative Director – Experience Design, SapientNitro


Competition IxDA Interaction14 Student Design Challenge
Project Type Individual, Extracurricular
Year Fall 2013 (First Round), Spring 2014 (72 hours Final)
Skills Researching, Editing, Storytelling, Interviewing, Illustrating
Result Winner IxDA Interaction14 Student Design Challenge