Quoting the celebrated American graphic designer Milton Glaser is one of the safer ways of starting a blog. Rather than pointing out his visual work, I’d like to focus on an important and inherently personal question he raised in the August/September 2002 issue of Metropolis: how far are you willing to bend the truth in order to pay the bills? Milton’s «12 Steps on the Graphic Designer’s Road to Hell» are:
- Designing a package to look bigger on the shelf.
- Designing an ad for a slow, boring film to make it seem like a lighthearted comedy.
- Designing a crest for a new vineyard to suggest that it has been in business for a long time.
- Designing a jacket for a book whose sexual content you find personally repellent.
- Designing a medal using steel from the World Trade Center to be sold as a profit-making souvenir of September 11.
- Designing an advertising campaign for a company with a history of known discrimination in minority hiring.
- Designing a package aimed at children for a cereal whose contents you know are low in nutritional value and high in sugar.
- Designing a line of T-shirts for a manufacturer that employs child labor.
- Designing a promotion for a diet product that you know doesn’t work.
- Designing an ad for a political candidate whose policies you believe would be harmful to the general public.
- Designing a brochure for an SUV that flips over frequently in emergency conditions and is known to have killed 150 people.
- Designing an ad for a product whose frequent use could result in the user’s death.
Unfortunately, due to a recent redesign of the Metropolis website the original article is no longer available online.